Privacy Policy
PRIVACY POLICY
Last updated: [February 01, 2026]
This Privacy Policy describes how Smirkmore (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from smirkmore.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including your web browser type, IP address, time zone, cookies installed on your device, pages or products viewed, referring websites or search terms, and how you interact with the Site. This information is referred to as “Device Information.”
Device Information is collected using cookies, log files, web beacons, tags, pixels, and similar technologies. Cookies are small data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This information is referred to as “Order Information.”
“Personal Information” includes both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
We use Order Information to fulfill orders placed through the Site, including processing payments, arranging shipping, and providing order confirmations. We also use this information to communicate with you, provide customer support, screen orders for potential risk or fraud, and send marketing or promotional communications when consistent with your preferences.
We use Device Information to improve and optimize our Site, analyze customer behavior, assess the effectiveness of marketing and advertising campaigns, and help detect potential security risks or fraudulent activity.
EMAIL AND TEXT MARKETING
With your consent, we may send you emails or text messages about Smirkmore, new product releases, promotions, and other updates. Text messages may include checkout reminders triggered by automated systems.
You may opt out of marketing emails or text messages at any time by following the unsubscribe instructions provided in the message. Consent to receive marketing communications is not a condition of purchase.
SOCIAL MEDIA AND ADVERTISING TRACKING
We use third-party tracking technologies and pixels from social media and advertising platforms to measure performance, deliver relevant advertisements, and improve our marketing efforts.
These platforms may collect information about your interactions with our Site, including pages visited, actions taken, and purchases made.
Platforms we may use include, but are not limited to:
Instagram / Facebook (Meta):
https://www.facebook.com/privacy/policy
Ad preferences: https://www.facebook.com/settings/?tab=ads
Pinterest:
https://policy.pinterest.com/en/privacy-policy
Ad preferences: https://www.pinterest.com/settings
X (formerly Twitter):
https://twitter.com/en/privacy
Ad preferences: https://twitter.com/settings/ads
TikTok:
https://www.tiktok.com/legal/privacy-policy
Ad preferences: https://www.tiktok.com/settings/ad-settings
These platforms may use cookies or similar technologies in accordance with their own privacy policies.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with trusted third parties only as necessary to operate our business. This includes Shopify, which powers our online store (https://www.shopify.com/legal/privacy), and Google Analytics, which helps us understand how customers use the Site (https://www.google.com/intl/en/policies/privacy/).
You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout
We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests such as subpoenas or court orders, or protect our legal rights.
We do not sell your personal information.
BEHAVIORAL ADVERTISING
We may use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. Learn more about how targeted advertising works at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You may opt out of targeted advertising using the following links:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
You may also opt out of some services through the Digital Advertising Alliance:
http://optout.aboutads.info/
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a resident of the European Union or certain other jurisdictions, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted.
We process your information to fulfill contracts we may have with you (such as fulfilling orders) or to pursue our legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.
To exercise your rights, please contact us using the information below.
DATA RETENTION
We retain Order Information for our records unless and until you request its deletion, or we are legally required to retain it.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices, operational needs, or legal and regulatory requirements. Updates will be posted on this page.
CONTACT US
For more information about our privacy practices, questions, or data requests, please contact us at: